15th August 2015
Located in Ouseburn, Newcastle upon Tyne, Seven Stories is The National Centre for Children’s Books. The Centre opened in 2005 and attracts 70,000 visitors per year, opening for 360 days.
To mark its 10 year anniversary, the building has undergone a £750k refurbishment, led by ADP Architects and implemented by local contractor Northern Bear.
Picto started working on a strategy to improve external signs with ADP 2 years ago. Proposals and costs then formed part of the Centres’ bid for funding.
Halo illuminated letters now define the approach to the building on Lime Street. It was a challenging installation working off the street and as is often the case with old buildings, not quite sure what we would discover until we started drilling — in this case brick walls over 500mm thick ! We worked closely with Northern Bear and their onsite team throughout the two day install.
On the opposite approach vinyl graphics are applied to the metal cladding. This now clearly defines the Centre, visible from the bridges on the East side of the City. Contrast, scale and working with the architecture are key to the success of all the new signs.